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Cycle tourism, i.e. the exploration of destinations by bicycle, is experiencing an unprecedented boom, fuelled by a number of converging factors: the growing focus on sustainability, the desire for outdoor experiences and an increased awareness of the health benefits.
A rising market
At the European level, the EuroVelo cycle route network recorded a 20% increase in cycle traffic between 2019 and 2020.
Cycle Tourist Profile
The typical cycle tourist is an environmentally aware individual with a passion for nature and a love of active travel. Market surveys reveal that this category of travellers comes from different age groups, with a significant concentration between the ages of 30 and 50. This demographic group is often affluent and willing to invest in quality services, comfortable accommodation and high-quality cycling equipment.
Europe is the undisputed leader
Europe remains the undisputed market leader in cycle tourism, followed by North America and Asia-Pacific. Countries such as the Netherlands, Denmark, Germany and France dominate the scene thanks to their excellent infrastructure: well-developed networks of cycle paths and dedicated accommodation facilities for cyclists.
New emerging destinations
However, several regions are investing heavily in becoming new destinations for cycle tourism. These include Tuscany in Italy, Catalonia in Spain and the south of France, which offer breathtaking landscapes, varied routes and a rich cultural heritage, ideal for exploring by bicycle.
Customised and personalised experiences
Organised cycling trips are growing rapidly, in response to the demand for well-prepared and customised experiences. Specialised travel agencies offer tailor-made itineraries, expert guides and logistical support to ensure an unforgettable cycling experience.
Technologies at the service of cycle tourism
The use of apps and digital platforms for planning and navigating cycling routes is increasing. Advanced GPS navigation technologies and apps offering customised routes are greatly enhancing the cycling experience.
E-bikes: a new audience for cycling
E-bikes are gaining in popularity, making cycling accessible to a wider public, even to those who are not experienced cyclists. E-bikes make it possible to fully enjoy even challenging landscapes and routes with less physical effort.
Cycling holidays: an authentic immersion
The demand for unique and authentic experiences has led to an increase in cycling holidays, which allow for a deeper exploration of destinations. Through studied routes and encounters with local communities, cycle tourists can enjoy an immersive and emotionally rich travel experience.
A promising future
Cycle tourism emerges as a dynamic trend with strong growth potential, driven by sustainability and the quest for authentic experiences. With expanding infrastructure and the adoption of new technologies, it is set to become a crucial part of the global tourism industry.
Ship To Cycle: your partner for cycle tourism
Ship To Cycle offers dedicated transport services for your bicycle to make your holiday an unforgettable and stress-free experience. Contact us for more information and get ready for an unforgettable cycling adventure!
